Bill Shoaf
The president of The ResortClubs, with over 35 years of international experience with deluxe resorts, hotels, and private clubs, has been instrumental in the development and operation of properties broadly recognized as the best in the world for service, quality and innovation.
During the span of engagements with Rosewood Hotels, GigaHotels International, Princess Hotels International, and Auberge Resorts, as well as assignments with individually owned resort properties and private clubs, re-engineering, or new product development, for these deluxe properties became a key focus of the founder. These efforts included concept creation, product development, and successful implementation of innovative, and profitable, programs which became the cornerstones to the success of these resorts. Some noteworthy projects included:
- Development and execution of the master plan from entitlement, to construction and into operation for The Sky Lodge in Park City, Utah. This deluxe fractional ownership resort was the only property of its type ever included on a Conde Nast “Hot List” and was also selected for the “Best of the Best” list by the Robb Report in its first year of operation.
- Development and execution of the master plan for Robert Redford's Sundance Resort, which resulted in the resort redefining itself from a regional property to an internationally recognized destination resort. Sundance is the only condominium resort to have been selected for the Conde Nast Gold List and Travel & Leisure's Top Ten.
- Concept creation and operational execution for The Bungalows at Mauna Lani Bay Hotel on the Big Island of Hawaii. The Bungalows were the first ultra luxury suite residences of their kind are credited with redefining this segment of the industry.
- The creation of the renovation master plan for The San Ysidro Ranch in Santa Barbara for Auberge Resorts. The rebirth of this 120-year-old retreat in the foothills of Santa Barbara resulted in numerous awards and accolades and re established the Ranch as the "hideaway of the stars".
- Re-engineering and complete renovation of the historic Elbow Beach Resort in Bermuda. Now recognized as the premier beach resort in Bermuda, the Elbow Beach, upon reopening, was the first new resort on the island in twenty-five years to achieve a four diamond rating.
Bill's operational knowledge and his years of professional experience have included not only hotel management but has been involved in construction management, concept development, and re-engineering for resorts, hotels and private clubs worldwide totaling over $450 million of equity investments.
Bill is an honors graduate of Cornell University, School of Hotel Administration. In recognition of his work and expertise in the area of sustainable tourism Bill was invited to present at the United Nations Environmental Conference. In addition Bill has been a featured speaker and panelist at the annual Ragatz Fractional Symposium and the ARDA conference on Timeshare and Fractional Development. In 1986, along with Jack Cakebread of Cakebread cellars, Bill co-founded The American Harvest Workshop an organization dedicated to the development of cottage industries for American Food and Wine. Over the past twenty years Bill has served as wine judge for several national competitions and consulted with a number of food and wine organizations.
PARTNER COMPANIES
The ResortClubs believes that the creation and operation of unique resorts, which key off the location and culture of the host community, precludes the use of "formulas" and requires a fresh approach to each property. To provide concept flexibility, as well ensure the array of skill sets and expertise needed to implement the programs developed, CloudNine has formed a series of strategic partnerships. Each of the groups included in this alliance represent a key discipline and / or skill set that can be brought to a project as needed to ensure timely execution and overall project success. Each partner company is not only an industry leader but has had past project related experiences with ResortClubs – creating time tested working relationships which ensures each project a seamless, fully integrated development and operations team.
Luxury Residence Group
Luxury Residence Group is a full service real estate brokerage group affiliated with Summit Sotheby's International Realty. With twenty years of experience in the marketing and sales of luxury vacation properties LRG brings real world knowledge and proven performance to every project they are involved in. Past development projects include St. Regis Hotel and Residences in Deer Crest, Deer Valley, the Silver Star development in Park City and The Sky Lodge, Park City’s first Old Town Main Street Fractional Luxury Resort Condominium Hotel. LRG is currently marketing luxury townhome project at Canyons Resort in Park City.
4 Site First
4Site First was formed by a prestigious group of longtime Real Estate industry professionals to collectively combine their extensive experience into a single entity with a simple objective — provide unparalleled asset management, receivership management, property management and investment services aimed at protecting and preserving the value and quality of assigned assets. Their unique approach is enabled through innovative out of the box strategic thinking, substantiated with our expertise in hotel, condo, office, retail, multi-family, multi-use projects and land development projects.
The 4Site team has built a strong foundation of asset and property management fundamentals and guidelines that have maximized income while controlling expenses thus transitioning non-performing properties into profitable assets. 4 Site specializes in “hands on“ management services designed to create resolution for troubled assets and provide guidance and expertise to execute our clients desired objectives. The goal of 4Site is to deliver “partner level” attention to each assignment thus ensuring their clients receive “owner perspective” wisdom and candor.
FreemanGroup Founded in 1985, the FreemanGroup vision was to provide the hospitality industry with a practical approach to achieving consistent, high quality guest service. Unlike the hit or miss service quality programs of the day, the FreemanGroup brought to the market a fully integrated system that established quantifiable standards of operations, provided customized, detailed training programs to ensure consistent implementation of those standards, and developed ongoing and objective measurement tool to monitor product delivery. By following this approach, the FreemanGroup has grown into a globally recognized company that has successfully undertaken quality initiatives with such diverse hospitality related clients as governments in the Caribbean and Central America; casinos in Las Vegas, Atlantic City, Australia and the Caribbean; luxury hotels worldwide; business, mid-market and economy hotels; cruise ships and airlines.
Over the course of twenty years Bill Shoaf of ResortClubs has worked with the FreemanGroup to help develop and implement service quality assurance programs at Mauna Lani Bay Hotel, San Ysidro Ranch, Sundance Resort, Elbow Beach Resort, and The Sky Lodge. A partnership between the two companies has been formed to not only implement the FreemanGroup systems in all ResortClubs properties but to use these properties as working test centers to further improve and enhance the quality assurance methods and systems in a real world environment.
Wagstaff Worldwide – Public Relations Founded in 1998, Wagstaff Worldwide is a travel and hospitality public relations company whose goal is to provide public relations strategies for hotels, travel destinations, chefs, restaurants and wineries that create long-term, far-reaching awareness in the media and the public at large. Uniting an intimate knowledge of the hospitality industry with an extensive network of print and electronic media relationships, Founder Mary Wagstaff offers a unique brand of relationship marketing that has consistently resulted in national and local A-list media placements. Employees at Wagstaff Worldwide possess extensive marketing experience, as well as hands-on experience in the hospitality industry, making them uniquely qualified to serve their clients' needs. The result: a comprehensive public relations program that benefits the bottom line.
