The ResortClub Residence
Premier Vacation Home Ownership
| Demographics | |
| Household | Virtually all are couples – 93% |
| Children under 18 in Home | No – 85% |
| Age | Average age 52 / 50% of owners 45 to 59 |
| Household Income | $530,000 (US median 2004 = $46,000) |
| Net Worth | $1 million = 90% / $10 million+ = 25% |
| Top Five Motivations for Purchase | |
| Location | 97% |
| Quality of Finishes | 90% |
| On site Amenities | 83% |
| Personalize Services | 77% |
| Credibility of Management Company | 72% |
Top Five Hesitations about Purchasing |
|
| May not always receive preferred time | 46% |
| Concerned about ability to resell | 31% |
| Annual Dues and Fees | 27% |
| Not sure would use enough | 25% |
| Prefer flexibility of renting | 18% |
Satisfaction with Purchase |
|
| Very Satisfied | 71% |
| Somewhat Satisfied | 22% |
| Neutral | 4% |
| Dissatisfied | 3% |
| Resort Amenities & Services | ResortClub | Vacation Condo |
Private Residence Club |
Condo Hotel |
| Professional five star resort operator | Yes | No | Maybe | Yes |
| In house restaurants, spa, fitness facilities. | Yes | Maybe | Maybe | Yes |
| Twice Daily housekeeping, concierge,& room service | Yes | No | Maybe | No |
| Airport & Resort transportation | Yes | No | Yes | Yes |
| Daily activities programs and events | Yes | No | No | Yes |
| Owner Use Benefits | ||||
| Flexible, owner driven reservation system | Yes | No | No | No |
| Guaranteed use of purchased unit | Yes | No | No | Maybe |
| Unlimited lodging use based upon availability | Yes | Maybe | Maybe | No |
| 10% blanket discount on all resort charges | Yes | No | No | No |
| Exclusive exchange program with other clubs | Yes | Maybe | Maybe | No |
| Dedicated Owner Concierge staff | Yes | Maybe | Yes | Yes |
| Sense of exclusivity and privacy protection | Yes | Maybe | Yes | No |
| Owner Investment Benefits | ||||
| Active on site program to facilitate resale of ownership shares. | Yes | No | No | No |
| Deeded real estate ownership | Yes | Yes | Maybe | Yes |
| Ability to use rental income from unused time to offset monthly carry costs. | Yes | No | No | Yes |
| Long term investment in resort by Resort Operator | Yes | No | No | Maybe |