At The ResortClubs we have spent the last three decades operating in unique destination resorts and creating boutique hotels and vacation home properties that are recognized as some of the best in the world. During this time we have refined our knowledge, as well as adapted our mindset, as the demands and requirements of the luxury traveler have evolved over the years.

The foundation for a destination resort or a luxury hotel to be the dominant property in a marketplace is not rooted in over the top physical opulence or the latest trendy décor. It is rooted in an obsession to provide each and every guest with a unique and personalized experience. Benchmark hotels and resorts provide their guests with experiences that are inspiring and exhilarating, furnishings and amenities that are both stylish and comforting, and thoughtful personalized service from a staff of dedicated hoteliers.

In the 1990's a new trend in resort and hotel development emerged as guests of luxury resorts began to purchase vacation homes in the towns they visited. But simply having a residence proved unsatisfactory. These owners wanted their vacation home to be an experience that was full of the pampering that they found when they visited their favorite boutique hotel - and they were willing to pay a premium to have that delivered. This consumer dynamic created a new and profitable market for resort developers and a myriad of vacation ownership products were attached to new and existing luxury resorts and hotels. Most developers used models that relied on clients willing to pay exceptionally high purchase prices and ongoing carry costs. During the economic boom years of the 1990’s and early 2000’s these types of mixed use projects found significant market acceptance. The recent past has seen many of these projects fail as consumers have reset their priorities and adopted new paradigms for how to they will spend their discretionary income. For the past twenty years, and into the present, ResortClubs believed that these “country club" based vacation ownership products were flawed since they ignored the real emotional motivators of the discriminating buyer and had a financial structure that was simply unsustainable.

The last four years has seen massive corrections in all facets of the luxury resorts as well as the vacation real estate marketplace. As the marketplace returns many of the current resort properties in operation, or stalled mid development, will have to adjust their current structure and operating paradigm to adapt to the “new normal” of the future. The strategies and programs were used to correct failed traditional properties of the past will simply not work within the operating structures created over the past 15 years. The ResortClubs, with its decades of successful hands on experience with both traditional luxury hotels and condominium-based resorts, is able to fully grasp the complexities and effectively work within the many variations of operating structures found in resort projects today.

In the end, no matter how difficult the recent past has been, the reality is that vacations will be taken again and the dream of owning “a place in the country” will return. It is our view that upcoming recovery will see the return of the discriminating consumer to properties in unique locations that provide meaningful amenities and welcoming service at a justifiable price point. The tried and tested operating philosophies and disciplines of the great hotels and resorts of the past will prevail again and prove to be the formula for success going forward